9th July 2019

SIA inaugurates new specialised payment cards centre in Verona

SIA has inaugurated a new specialised centre for payment cards in Verona, capable of managing every stage of issuing, from conception to distribution, through a monitoring system compliant with the highest standards of security.

At the centre in Verona, in line with the requirements of the Payment Card Industry (PCI) Card Production and Provisioning standard of the payment circuits, personalisation activities are carried out for all types of bank cards (debit, credit and prepaid), for loyalty cards or those associated with specific services such as university, fuel or transport cards.

As well as traditional PVC cards, the plant is able to produce metal cards and those made of eco-friendly materials, based on various technologies like chip, contactless or biometric recognition which allow the entry of a PIN to be replaced with a fingerprint.

With this new initiative, SIA completes its offering of card management services at the disposal of its customers, supporting them in management from the design to the issue of the cards – also with dedicated packaging – to processing of payment transactions and the authorisation process, right up to virtualisation of cards on a smartphone.

Eugenio Tornaghi, Marketing & Sales Director of SIA, said: “With the inauguration of the new centre in Verona, SIA consolidates its role in digital payments as a reliable and secure technology partner, focusing on innovation to cover the entire value chain of e-money services while maintaining a high standard of quality. From pioneers in the digitalisation of payments having enabled the Alipay, Apple Pay, Samsung Pay and WeChat solutions in Italy, we confirm our ‘bank friendly’ positioning making available to banks, both traditional and online, a customised physical card to be used as an authentic calling card with respect to the end user.”