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18th November 2011

Visa Digital wallet branded V.Me

Visa Inc. has announced that its new digital wallet will be branded as V.Me. The card company stated that "the online wallet would have its own acceptance mark that differentiates the new multi-card brand wallet from the traditional Visa acceptance mark". Retailers will have the problem of finding space to display regular Visa signage, PayWave (contactless) signage and now V.Me in addition. Interestingly the Visa digital wallet can also allow payment using MasterCard and American Express.

Beta developer code will be available through the new Visa developer site - http://developer.visa.com